I know I haven’t posted lately, but I’ve been quite busy in my other life. Apologies to my faithful readers! With that out of the way, here we go again…
The majority of Etsy sellers don’t seem at all happy about the “new and improved” photo sizes that go along with the “new and improved” wider pages. There really aren’t any good solutions, other than the Etsy site adapting to its users’ needs rather than the other way around (but we all know that’s not going to happen!). But there are a few things you can do to deal with it.
First, let me give you a summary of what’s happening. I did a post a few months ago explaining how your photos should have a minimum width of 570 pixels. Thankfully, that hasn’t changed. But … while in the past you didn’t need to concern yourself too much with the height of your photos, now you do! The biggest complaints seem to be from sellers who don’t like the idea of shoppers having to scroll down the page just to get to the bottom of the photo — and therefore the description. Etsy used to do a pretty nice job handling “vertically oriented” photos, but what the site now does (whether we want it to or not) is display the entire image at 570 pixels wide x whatever height you feed it. Upload a 570 wide x 1200 high image and that’s exactly what will show on your main listing page.
Okay, so what? Well, for anyone selling small items that photograph well in a landscape orientation, it’s no big deal. But if your items (and therefore your photos) are much higher then they are wide, you’ve got a problem. My wife (click here for her shop), for example, sells doll clothes. If you look at any of her listings, you’ll see that she likes to have at least a few photos showing the entire outfit on one of her dolls. Assuming that most folks like to see the doll upright as opposed to laying on a table, she really doesn’t have much choice but to have photos that are almost twice as high as they are wide. She decided to go with…
Option 1 — Leave the photos as is, and accept that viewers are going to have to scroll down to get to the description.
A lot of folks don’t like that idea, though. Well, that’s why they’re called options, right? Here’s what else you can do:
Option 2 — Include a lot of “wide” background in your photos of “tall” items, and crop your image to a 1:1 or wider aspect ratio.
Option 3 — Using your photo editor, place your “tall” image on a larger white canvas (the Photoshop term) with a 1:1 or wider aspect ratio.
Option 4 — Upload undersized photos (less than 570 pixels wide x a reasonable height) and let Etsy fill in the sides with that ugly taupe(?) color.
Hey, don’t shoot the messenger — I already told you that there weren’t any good options. But I thought I’d at least give you some points to consider so you can decide what’s best for you.
Until next time … Happy Shooting!